8,000+ creators, 30,000+ ambassadors. The organic engine behind your next exponential growth unlock. From hired to briefed to launched to scaled.
We’ve played a role in some of the biggest growth stories.
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370M
Cumulative views generated
30K
Posts uploaded
3M+
App downloads driven
$40M
In attributable revenue
📸Upload
Our Services
Two ways to build organic flywheels.
Online📲
UGC Programs
Activating an army of micro creators posting daily across social media platforms. We recruit, brief, manage and optimize - you get the virality.
8,000+ creators ready to activate
Recruited to match your exact customer persona
Daily A/B testing across formats and creators
TikTok, Instagram Reels and YouTube Shorts
End-to-end campaign management
Online + Offline🎓
Campus Ambassador Programs
Activating campus ambassadors who host samplings, integrate into major campus events, create content, hit local retail doors, gather consumer insights and overall act as hyperlocal marketing personnel. We recruit, brief, manage and optimize - you get the network effects.
30,000+ campus ambassadors ready to activate
700+ colleges nationwide with existing presence
1200+ sororities, fraternities and clubs in partnership
Curated program structure as per your objectives
End-to-end campaign management
Client Growth
We've played a role in some of the biggest growth stories.
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Ready to activate 8,000+ creators?
Let's map out which program is right for your brand in a free 30-min strategy call.
Case Studies
Results we're proud of.
16M+ Views in one quarter
261% MoM growth 12% Like Rate 3.8% CTR
achieved 15× of Target in month 1
Program doubled in size for Month 2 Top performing video 4.5M views Program-wide CPM $1.78
Lucky Energy
35 campuses activated nationwide every semester
56 ambassadors 150 campuses 12000 units sampled
This could be you.
Join 100+ brands building organic growth with Muses.
Client love
What our clients say.
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"We were really impressed with the partnership and the process; everything came together so quickly. The content was phenomenal, and seeing how each creator interpreted the brief and made it their own was incredibly rewarding. The insights were extraordinarily helpful, and the organic feel of the content was exactly what we were looking for. We'd absolutely love to keep this going."
— Kate O'Donnell, EVP Communications & Brand Experience
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"The feedback on this program is really good. The founder was raving about it at our biggest convention. The Muses team has been on top of everything, tracking events across every campus and making sure we get content at the right moments. I had someone reach out at another brand is looking for a collegiate program, and I immediately thought of Muses."
— Rachel Kravitz, Senior Director Field and Experiential Marketing
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"940K views in the first 200 posts and we're only getting started. The whole team is really excited to grow this program, Our CEO loved some of the angles I shared with him. And it's not just the numbers: we've had people say 'I saw your TikTok' completely organically, including a colleague's mother who screenshotted a video and sent it to him. That kind of reach is something we've never had on other channels before."
— Lise Slimane, Creator Marketing Lead
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"With Muses, we have cracked top of the funnel together. What stood out to me is the engagement rates: 12-15% across the board. I don't see that with my other partners."
— Ravish Agrawal, Growth Marketing Lead
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"It was great to see all the content going live, Muses really nailed it with the type of folks we were looking for. It was clear everything had been set up thoughtfully behind the scenes."
— Abigail Klonik, Senior Marketing Associate
FAQs
We keep it simple, at scale.
When does the campaign go live? +
You can expect the first content or ambassador activation to go live within two weeks of signing and final approval. These two weeks are used for recruitment, briefing, and training. Once that's complete, execution begins immediately at full speed.
Who owns the content and assets? +
You retain full ownership of all raw and final assets created during the campaign. There are no repurposing restrictions and no additional licensing, approvals, or fees are required.
Where do you source creators and ambassadors from? +
We tap into our existing network of 8,000+ creators and 30,000+ campus ambassadors, which is continuously growing. Beyond that, we also run bespoke recruitment based on your exact target personas. You'll receive curated shortlists from both our existing network and custom sourcing, and you have full control over final selections.
Which platforms do you focus on? +
We primarily operate across: • Instagram • TikTok • YouTube
How do approvals work? +
Oversight is entirely flexible and based on your preference. You can choose to: • Approve every creator, piece of content, event, and strategic move, or • Delegate execution to us and evaluate purely on results We're set up to operate effectively in both models.
How do you handle licensing and liabilities? +
For all field activations, we take full ownership of: • Securing required campus permits and licences • Managing permissions and approvals • Handling any event-related liabilities
What metrics do you track? +
For UGC Programs: We track: Views, Likes, Comments, Shares, Saves, and Overall engagement. We also measure: • Number of breakout videos (10K, 100K, 1M+ views) • CPM (including total program CPM) • Conversion to installs (based on tracking methods aligned with you)
For Campus Ambassador Programs: In addition to content performance metrics, we track: • Insights gathered & qualitative feedback • Survey responses • Number of product units sampled • Coupon codes distributed
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Ready to build your organic machine?
Let's talk about what an organic program that compounds daily can do for your brand.
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UGC Programs
Content that compounds. Every single day.
We mobilise 30,000+ student nano & micro creators to post high-frequency, authentic content for your brand — giving you the compounding reach of daily posting without the operational overhead.
36M+
Total views generated
12.5%
Avg engagement rate
3×
Average ROAS
30K+
Student creators
📸
UGC Hero Visual
Add a creator reel or campaign screenshot here
The Opportunity
57M Gen Zs on TikTok daily. Are they seeing your brand?
High-frequency content wins. Brands that appear 2–3× per day drive sales spikes that random posting never achieves. The question is: who's posting for you?
57 min
Per day on TikTok
Average time Gen Z spends on TikTok daily — that's ~80 videos worth of attention up for grabs.
4×
Higher CTR
UGC outperforms brand-produced ads by 4× on click-through rate. Authentic beats polished every time.
68%
Open to Buy
68% of Gen Z ages 18–24 are open to purchases via social platforms. TikTok Shop is rewriting commerce.
What's included
Everything in one campaign.
🎬
UGC Creation for Brand Usage
📡
Nano/Micro Creator Campaigns
🛒
TikTok Shop Integration
🎪
Event Coverage & Live Amplification
🧪
A/B Testing Across Creators & Formats
✅
Review & Approval Workflow
📊
Performance Analytics
⚡
Real-Time Optimisation
Content in the wild
See it in action.
Real content from real Muses campaigns. Click to watch on TikTok.
Daily content compounding across TikTok and Instagram drove exponential growth month over month. Creator-driven authentic demos outperformed all previous paid strategies.
Granola — AI Meeting Notes
850K+ Views in Their First Month
850K+
First Month Views
4×
CTR vs Brand Ads
75%
CPA Reduction
Student creators authentically integrated Granola into their study and work routines — resulting in content that felt native to the platform and converted at exceptional rates.
Pricing
Choose your scale.
All packages include end-to-end management, creator recruitment, review workflow, and performance analytics.
Starter
$20K
per month
✓10 creators
✓1 post/day per creator
✓~300 videos/month
✓Full review workflow
✓Monthly reporting
Most Popular
Growth
$30K
per month
✓10 creators
✓3 posts/day per creator
✓~900 videos/month
✓A/B format testing
✓Weekly performance calls
Scale
$50K
per month
✓20 creators
✓3 posts/day per creator
✓~1,800 videos/month
✓TikTok Shop integration
✓Dedicated account manager
Enterprise
Custom
let's talk
✓40+ creators
✓3 posts/day per creator
✓3,600+ videos/month
✓Multi-platform strategy
✓Custom integrations
Campus Ambassador
Real students. Real campuses. Real community.
We activate student clubs, athletes, sororities, fraternities, and campus leaders at 170+ U.S. universities to create on-the-ground brand presence that digital ads can never replicate.
📸
Campus Hero Visual
Add a campus activation photo or event photo
Services
On-campus, everywhere.
🪑
Sampling & Tabling
High-traffic campus activations where students can experience your product firsthand. We handle venue, staffing, and sampling logistics.
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Event Sponsorships
Partner with existing campus events — football games, Greek life events, club fairs — for authentic brand integration and massive footfall.
✨
Custom Branded Events
We design and execute fully custom branded experiences on campus — from pop-ups to study sessions to launch parties.
🎯
Lead Generation
Student ambassadors drive sign-ups, app downloads, and qualified leads from their own campus communities — warm referrals from trusted peers.
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Consumer Insights
Surveys, 1-on-1 interviews, and Gen Z advisory panels that give you real-time student perspectives before major product or campaign decisions.
📹
Event Coverage & Live Amplification
Student creators document every campus activation in real-time, turning physical presence into digital reach through authentic social content.
Campus Events
Brand Activations
Product Sampling
Our Network
Every type of student influencer.
We've cultivated relationships across every corner of campus life.
📱
Content Creators
🏆
Student Athletes
🎓
Greek Life
🤝
Student Clubs
📊
Lead Generators
⭐
Campus Leaders
Ready to activate your campus strategy?
170+ universities. One network. Zero operational burden on your team.
Portfolio
Our Work.
Real campaigns. Real results. Every case study below is backed by numbers.
GammaUGC
AI Presentation Tool
36M+ Views in Q4 2025
36M+
Total Views
+362%
M1→M2 Growth
GranolaUGC
AI Meeting Notes
850K+ Views in First Month
850K+
First Month Views
75%
CPA Reduction
Xena WorkwearBrand
Women's Safety Gear
1.5M+ Views, 120% Engagement Lift
1.5M+
Total Views
+120%
Engagement
AfterHourUGC
Social Trading Platform
25K App Downloads, 1.2M+ Impressions
25K+
App Downloads
70%
Retention Rate
Campus ActivationCampus
F500 Consumer Brand
Multi-Campus Sampling Campaign
40+
Campuses
10K+
Samples Distributed
Brand LaunchLaunch
D2C Consumer Product
Launch Campaign — UGC + Campus Combined
2M+
Impressions
3.4×
ROAS
For Creators & Students
Get paid to create. Build your brand.
Join 30,000+ students earning money and building their creator portfolio by making content for some of the most exciting brands in the world.
Earn per video you create and post. No minimum follower count required — we value engagement and creativity over vanity metrics.
🚀
Grow Your Portfolio
Work with real brands and build a professional creator portfolio before you even graduate. Muses looks great on a resume.
🎯
Flexible & Remote
Create content on your own schedule, from your dorm room, apartment, or anywhere. No commute. No uniform. Just your creativity.
Creator Spotlight
Meet some of our creators.
A
Amy Tran
NYU · Fashion & Lifestyle
TikTokReels
42K followers
G
Gigi Graziano
USC · Tech & Productivity
TikTokYouTube
87K followers
L
Lauren Kim
Michigan · Beauty & Wellness
TikTokInstagram
23K followers
E
Ellie Whitehead
Duke · Food & Lifestyle
TikTok
15K followers
K
Katerina Tyrell
Harvard · Finance & Career
LinkedInTikTok
61K followers
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That could be you.
Apply below →
Apply Now
Join the Muses network.
Tell us a bit about yourself and we'll be in touch with opportunities that match your profile.
Our Story
"We started Muses because we saw brands struggling to reach Gen Z authentically — and thousands of talented students who had the creativity but not the opportunity."
Mahika — Founder, Muses Consulting Studio
Muses was built on a simple belief: the best people to market to Gen Z are Gen Z themselves. We built the infrastructure — the network, the processes, the playbooks — to make that happen at scale.
Today, Muses is the central hub for student talent at leading American universities. We connect the most creative and driven students with brands that want to reach them — creating meaningful partnerships on both sides.
From earliest-stage startups to F500 companies, we've helped brands build content machines that compound daily. Every campaign is student-driven, data-backed, and built to convert.
Why Muses
Built different. By design.
🔄
Real-Time Student Insights
Our advisory-like partnerships with students let us capture cultural trends as they emerge — ensuring hyper-relevance with every campaign we execute.
⚡
Agile & Adaptive Approach
Weekly feedback loops to refine campaign direction for optimal performance. We learn what's working and double down on it in real time.
🌐
Extensive Creator Network
Our database of 30,000+ student nano/micro creators updates in real-time, tracking high-engagement rising stars during key moments in their creator journey.
🎯
End-to-End Management
Muses handles everything — from student recruitment, training, and campaign review to analytics and optimisation — removing the operational burden from your team.
Let's Talk
Ready to build your content machine?
Whether you're a brand looking to reach Gen Z or a student ready to join our network — we'd love to hear from you.
Muses was born at Berkeley. We saw the gap between how brands wanted to reach Gen Z and how Gen Z actually consumed content. We built the infrastructure to close it — starting with the students we knew best.